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67 - How Word of Mouth Drives Revenue | Demand Gen Live S2 x02

GTM Live

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Are You Setting Goals That Are Realistic?

Companies need to start setting goals that are realistic, she says. And when the goals are so unrealistic, you have to do a ton of things that are not byrcentric in order to attempt to get there. "I don't know why more people don't think tat and, and, and then lastly, it's like, this is not under the director of sales control"

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