Understanding Your Audience for Successful Engagement

I’m delighted to have Dr. Robin Kiera, financial services marketing expert and author of the new book, Attention Hacking: The Power of Social Media Selling in Insurance and Finance, on the Banking Transformed podcast.

Robin discusses how social media isn't just for consumer goods but can be a powerful tool for financial products as well. Robin also shares insights from his book on how to make financial products go viral, the importance of becoming an influencer in your market, and why traditional marketing channels are fading away in favor of dynamic, strategic content on platforms like LinkedIn, TikTok, and Facebook.

Finally, Robin suggests that as technology and consumer behaviors evolve, so too must the strategies employed by finance professionals to remain relevant and successful.