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Geoff Smart on How To Hire The Best Talent
Elevate with Robert Glazer
The Importance of a Scorecard for Marketing Roles
Bob Greene says it's important to make a scorecard that is narrowly focused and quantitative. A lot of companies misshires because they don't go through the brief amount of work, he says. He also recommends putting culture elements such as buzz words like "X" or "Y" on your scorecard.
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