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RNZ’s bid to stop the National slide, minding your Ps & Cs

Mediawatch

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Revitalizing RNZ: Strategies and Challenges

This chapter explores RNZ's new audio plan, including the recruitment of a chief audio officer to foster innovative changes in content and audience engagement. The discussion reveals insights from a recent report that underscores the challenges faced by RNZ National, including the declining relevance of radio and the need for improved presenter training. Additionally, strategies for enhancing connections with diverse communities, particularly Auckland audiences, are highlighted in the context of budget constraints and ongoing governmental pressures.

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