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Nintendo: Playing with Mii & Wii

They Create Worlds

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Navigating Change: Nintendo's Leadership Transition

This chapter examines the shift in leadership at Nintendo from Hiroshi Iwata to Satoru Iwata, highlighting the company's challenges in maintaining relevance after the N64 and GameCube eras. It delves into the innovative development of the Wii and the Nintendo DS, emphasizing a return to fun and creative gameplay, while addressing the need to engage a broadening audience. The discussion also reflects on how the success of titles like Brain Age demonstrated Nintendo's ability to appeal to diverse demographics, ultimately shaping its identity in the gaming industry.

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