4min chapter

Nudge cover image

Why too much choice is a bad thing

Nudge

CHAPTER

The Surprising Results of a Study on Choice and Motivation

This chapter explores Sheena Ainga's famous study on supermarket jams and how it challenges the belief that more choice is always better, highlighting the unexpected impact of choice on intrinsic motivation.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode