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20VC: Turning Canned Water into a $700M Media and Health Company, What Makes Truly Great Brands, How Founders Can Build Their Brand From Day 1 Today & How to Create Viral Content with Little to No Budget with Mike Cessario, Founder and CEO @ Liquid Death
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
The Origins of Liquid Death
Liquid death was founded in 2010 to help rock stars with hydration problems. The idea came from monster energy, a brand that sponsored an alternative music tour called the warp tour and this was an early energy drink date. Bands who were on the tour didn't like drinking energy drinks so Monster Energy made cans of water which they gave to the band but it wasn't for sale. Mike: "I remember just thinking how come healthy product don't market in the same fun or reverent way"
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