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277 - Ask Me Anything with Chris Walker | Demand Gen Live S2 x76

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Why the SDRs Don't Want to Follow Up With Mid Market Leads

Sales estiars that are less motivated following up on midmarket leads cause the commission is lower. And there's more pressure on marketing to make sure that any leads this new midmarket segment are very high intent and quick to close as a result. If you can't get there with the s t r team or the sales team because of some historical misalinment or whatever it is, just do it yourself. You might learn like hay, it's not actually the commission plans. That why the s d rs aren't allin up, because these people don't want to buy anything. As i can help them hit their target.

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