The Future of Search Intent

The real search intent stuff that I think is going to get pretty cool and fun to see who wins. As people's AI assistants get better and better at understanding their preferences, maybe there's a world in which the importance of search and search intent goes down for companies. That happens when you say your phone really integrates not only everything that you've bought over the last year and a half but what it knows from listening to all your conversations about what you bought.