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437. Dashboards that are Actually Useful with Layne Booth

Marketing Speak

CHAPTER

Data-Driven Decision Making and Simplifying Business Metrics

Exploring the speaker's transition from industrial data analysis to assisting small businesses in optimizing their metrics for growth, emphasizing the importance of defining relevant KPIs and customizing dashboards. The chapter also delves into the 80-20 rule, the significance of outcome-focused SEO projects, and the ABCs of effective analysis - Analyze, Bottom Line, and Clarity.

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