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Ep 64: Amit Varma on the Creator Economy
Brave New World -- hosted by Vasant Dhar
Connecting With the Audience
In 1995, I write a piece for safer times of India, right? So since your audience is a lot of Americans here. And somebody reads it and says, huh, you know, this one was my interesting guy. And then they forget about me. But today we can connect directly with the audience. The second phase is that you can get money from your audience directly. You don't need advertising anymore. In fact, I think advertising will be dead because hey, if creators are connecting directly with audiences, where do you need the advertising? Like, in when COVID began in April 2020, I just put an appeal there saying: "I'm never going to make this subscription podcast
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