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Do We Need to Think More Carefully About Choice Architecture?
Some of the most successful websites that we know are basically ways of navigating those almost infinite now choices do we need to think more carefully about how algorithms do that for us. In science we call choice architecture which is a website essentially directing your choice by making small nudges that navigate you. It's not just at the level of okay small choices whether to buy captain crunch or Kellogg cereal but actually whether you're gonna agree to be an organ donor or not.
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