The Nine Second Tune Out Effect

Baitam: When we waste people's attention span, we lose. We fail. People start to shut us out. So the stakes are big. I want to go back to one other thing that you said because I want to be sure that I'm clearing that people are clear. You indicated that if you have a grasp of this, if you do this right, regardless of our in person example, or I could translate it to sales letter ad, webinar, etc. You can actually change the neurological state of the prospect listener, reader, viewer, audience. Talk a little bit about that. These are these golden windows of communication that we need to look for as entrepreneurs.