We have a slack channel tit's called stories worth sharing. Any time anyone posts anything about social from the company channel, we amplify that. I guarantee you, if you can create a mechanism where your customers, you give em a hundred likes, give em a 100 follows, like that will build good will,. Like it will like that. And then there is actuallya automation in black where you can tie in amoji. So for instance, if i was telling a story to dan in our customer success channel, said, hey, Dan, our customer just did something amazing. Here's what they did. And they said, oh, it's perfect for stories worth sharing and so on.
This week we are joined by Dan Cmejla, Community & Social Media Marketing Leader at Chili Piper. Dan talks through how having a strong understanding of your customers can help drive a marketing strategy that is unique and personal, resulting in strong returns. "When you find what benefits your customers and what is good for you, you are in the sweet spot."
You can find more about Dan Cmejla here
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