#65 - Video marketing for B2B tech growth with Tyler Lessard, VP Marketing and Chief Video Strategist at Vidyard
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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How to Use Video in B2B Marketing
Video can now span the whole marketing spectrum I guess and be used in so many different ways. It's everything from in our content marketing where we're trying to educate people on new topics right through into as you said like our website. Marketo a few years ago decided to change their main calls to action on their website which is things like book a meeting talk to sales request a demo. Instead of having request the demo as the main call to action all over the site they changed that to watch a demo or see a product tour. They saw their conversion rate on their website skyrocket because all of these people come into their site were saying yeah I want to watch a video.
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Transcript
