2min chapter

99% Invisible cover image

Articles of Interest: American Ivy

99% Invisible

CHAPTER

Trends Are a Weapon of Mass Consumer Culture

Sophie Tanhauser is the author of Worn, a People's History of Clothing. She says trends can be vicious and they can be a weapon of mass consumer culture. But as much as I would like to accuse trends of being a byproduct of capitalism, she thinks trends are larger than that. The way trends happened in junior high wasn't fun, it was just survival.

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