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Pudgy Penguins Path to Legacy Brand & IP Powerhouse | Luca Netz

Empire

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How to Democratize IP

An IP company is really the broadest version of what these character brands can be. I've never understood why an NFT company would call themselves a gaming company or whatever. How do you create a monetary value accrual funnel that is not Ponzinomics? Every time I make a toy, I can go give somebody a percentage of that toy every time it sells. And I think the the hit I'll take on the margin will supersede the extra marketing and hyper galvanization to kind of push the brand further.

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