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Join me, Nik ( https://x.com/CoFoundersNik ), as I talk with Tim Michaels ( https://x.com/Kickstartmyfran ), founder of Kickstart My Franchise. Tim shares his journey from a career in futures trading and corporate America to becoming a successful franchise broker. We cover how he helps aspiring entrepreneurs find the right franchise, the complexities of franchise disclosure documents, and the challenges of starting a franchise brokerage business.

Tim also discusses the long sales cycles in the franchise industry, the importance of validating franchise opportunities, and how he balances business with family life.

Questions this Episode Answers:

How do franchise brokers help entrepreneurs find the right franchise?
What are the key components of franchise disclosure documents and why are they important?
How can entrepreneurs transition from corporate America to running a franchise?
What are the biggest challenges in the franchise brokerage business?
How do you scale a business while maintaining a balance with personal life?

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This week we covered:

00:33 Meet Tim Michaels

03:02 The Franchise Brokering Business

05:35 Understanding Franchise Disclosure Documents

12:30 Tim's Journey to Entrepreneurship

17:20 Personal Struggles and Reflections

21:12 Host's Personal Experience

23:02 Navigating the Long Sales Cycle

23:59 The Financial Strain and Support

24:44 First Dollar Earned and Business Model

24:59 Lead Acquisition Strategies

25:43 Challenges and ROI in Lead Generation

27:34 Exploring Other Marketing Channels

29:25 Understanding Customer Value and Costs

34:30 Operational Insights and Client Management

42:19 Reflecting on Entrepreneurship

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