Supreme Court Upholds Law That Threatens US TikTok Shutdown
Bloomberg Businessweek
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TikTok's Future: Advertising Strategies and Market Dynamics
This chapter examines the Supreme Court's ruling that may jeopardize TikTok's operations in the U.S., prompting discussions on alternatives for the platform. It explores the evolving landscape of e-commerce and social media analytics, highlighting the shifting advertising strategies of brands in response to potential TikTok disruptions. The conversation also addresses the competitive advertising environment among platforms, particularly the rise of YouTube Shorts and the challenges faced by smaller brands due to changing regulatory dynamics.
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