Nonprofit Nation with Julia Campbell cover image

Donor Retention and Fundraising Trends with Barbara O’Reilly

Nonprofit Nation with Julia Campbell

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Engaging Generations: Fundraising Strategies

This chapter explores the evolving landscape of fundraising strategies tailored to engage multiple generations of donors, focusing on the distinct expectations of older generations versus Gen Z. It underscores the importance of transparency, trust, and a blend of digital and traditional communication to foster donor involvement and retention.

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