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Episode #110 ... The Frankfurt School pt. 3 - The Culture Industry

Philosophize This!

CHAPTER

Hyper Efficiency Is a Dangerous Thing

When an economic system stops looking at people as ends in themselves, there's no guarantee you're going to be doing work that you feel connected to. Hyper efficiency becomes an extremely important aspect of how goods and services are produced. What this does is alienate the worker from feeling connected to the purpose of their work. They don't feel like they're part of the process of creating the world they're living in. There's just this product being given to them by designers on high that they've never met. 99 point nine per cent of people buy stuff because it makes them feel good enough to go home and do it again next day. That's what you are when it all comes down to

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