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Supply chains crumble from…TikTok-famous Swedish candy

The Hustle Daily Show

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The Overload of Celebrity Spirits and the Rise of Viral Candies

This chapter examines the rise of celebrity-backed alcohol brands and the saturation of the market, evaluating the sustainability of these products. It also explores the impact of TikTok influencers on a viral Swedish candy trend, highlighting the ongoing supply chain challenges.

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