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Starry looks to hit Sprite where Sierra missed
The Hustle Daily Show
Pepsi's Starry Is an Optimistic Soda for an Optimistic Generation
Pepsi is looking to chip away market share using things like Gen Z slang and professional tongues. Pepsi sees humanity eating potato chips so long as the sun rises and sets, and it's leaning in to what you might call its junk food brands. To keep up with health trends though, it's now focused on making its unhealthy options at least a little less bad for you.
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