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#189 - Psychonauts Are Now Mapping Hyper-Dimensional Worlds | Andrew Gallimore

Danny Jones Podcast

CHAPTER

The Effect of Scent on Memory

Scent is hardwired into deep areas of the brain and can elicit emotions. If you smell like putrefying flesh, the response to that is pretty strong. So this is why smells are so evocative. When there's a strong, whether it's positive or negative, strong, emotional, yeah. Because emotions are important in forming memories,. Right?

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