Health Marketing Is a Good Thing

Health marketing is kind of acknowledging what other brands have already done like you brought up starbucks and the rest. We're just beginning that journey but it was taking that brand refresh and bringing it into interior design which is really cool. i'm very fortunate to work in an organization like geysinger where leadership does understand and is very interested in where the consumer is going. I think health care overall needs to really appreciate this even more that our patients have expectations based on not what they experience with other health care organizations but with what they experience in their whole life so our digital experience needs to be more amazon like our in-store experiences need to be more like star Starbucks and target.