Netflix is the biggest paid subscription streaming service in the world. But two years ago, its dominance was in question after it reported its first subscriber decline in over a decade. So the company did something radical: it cracked down on password sharing. The man behind the move? Well, he’s now one of the most powerful people in Hollywood.

Meet Greg Peters, the co-CEO of Netflix. Bloomberg’s Lucas Shaw recently sat down with Peters for his first major print profile. He tells host  David Gura about Peters’ bold plan to transform Netflix and the way all of us watch everything from TV shows to sports.

Read more: Netflix Had a Password-Sharing Problem. Greg Peters Fixed It

Listen to the Big Take podcast every week day and subscribe to our daily newsletter

See omnystudio.com/listener for privacy information.