Sponsors Pay for Buyers, Not for Your Show

Kevin explains sponsors pay because listeners will buy their products, not because they value the show's existence alone.

Play episode from 03:29

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Episode notes

Work with Kevin: ⁠Apply to the Grow The Show Accelerator⁠

Watch the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business!

Your podcast will NEVER pay you. But your audience will — and they'll tell you exactly how. Instead of chasing sponsors or download numbers, this episode reveals what most podcasters get wrong about monetization. Kev explains the one true way to monetize a podcast, three paths everyone can take to get there, and how your listeners literally hand you the answer. Forget everything you've been told about monetizing a podcast and learn how it actually works!

Topics Discussed:

Introduction (00:00)

“How do I monetize my podcast?” is the wrong question (00:45)

The one and only way to monetize a podcast (02:49)

How sponsorships work (04:38)

The 10K download myth (05:03)

3 paths of podcast monetization (06:11)

The truth about guest sponsorships (08:47)

What question you should be asking instead (10:18)

Signs you’re not ready to monetize (10:54)

How to know what to sell (12:29)

Take the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠12 Days of Podcast Growth Email Course⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get 12 days of podcast growth lessons in your inbox!