#398: How Hollywood Storytelling Can Humanize Your Hi-Tech Selling
Business of Story
00:00
What's Your Go to Story That Helps You Grow Your Sales Team?
When he was working at Remedican, Chris would ride his bike around New York City and write handwritten letters on really nice stock paper with a nice envelope. He'd attach like a little gift to it or something like that, just like a really inexpensive gift like that. And then when you get that and you get a nice envelope, you open it and it resonated with the customers. They'd be like, oh, this person took the time to hand write a letter,. messenger it over to me, spend $20 on a Google home, whatever.
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