2min chapter

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165: The Creative Act by Rick Rubin

Bookworm

CHAPTER

What's the Alternative to Goals?

"It's interesting you brought this up so one of the things I've been thinking about is like okay what are the technical reasons that goals are bad," he says. "Don't expect some magical thing I'm about to tell you that doesn't exist but the derivative question that I've had as a result of that is what's the alternative to goals and something I've been processing." He continues: "If there's a problem I'm trying to solve, typically inherently there is an obvious point in time when that problem has been solved now"

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