S1 E4: How to Raise Cash In a Tough Climate / Outside The Box Marketing / Facebook And Shopify Reports
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Shopify Fulfillment
Shopify is trying to solve the problem that's maybe the easiest problem in e-commerce, which is getting your package to the consumer. I think Alberts does a really good job of this on their website where they're like free shipping seven to 12 days and $20 shipping within three days. Jeff Bezos has invested hundreds of billions of dollars into fulfillment,. literally more than the market cap of Shopify times three to build out a fulfillment network. You're not going to be able to do this or you're not goingto be able to compete with fulfillment. Compete where you can, which is customized site that offers more resonance between customers and the brands.
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