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625: Building a Strong C-Suite Community | Jeffrey Hayzlett

Conquer Local Podcast

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How to Build a Brand

Bob Greene: I've heard a couple of quotes in my life, and I didn't consider myself a brand marketer necessarily. And it was a challenge with Vindasta, because when we started out, we were a white label sort of company. But one of our chairman said to me at one point in time, that a brand is nothing more than a shortcut for decision-making," Greene says. "It's got to be the essence, the feeling of who you are, and the essence of who you're"

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