i think the bit, the the flip for me on this was when it started to go from like, a consumer technology to a business technology. And thinking us out the the incredible oupside you get from just having creative people working on hard problems together and creating a sense of presence. Perseits just the rigtest idea, you go som i think the bit is really important. We've seen it again and again: betting against the evolution oft is a horrible idea. It always has been.