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#86: The Secrets of Story in Marketing

Marketing Made Simple

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HubSpot CRM - Build a Storybrand Framework for Your Business

Bob Greene is the founder and CEO of Storybrand. He talks about his company's work with Ergo Baby, Orange County Children's Hospital,. The hospital created an aspirational identity for anybody who comes to work there. They called themselves a "mighty brigade," which means they protect childhood.

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