Hollywood's Clean Picture Policy Was a Mistake

The studios decided they couldn't afford to play by the rules any more. Sex was one of the few things that still sold, and if they omitted it from their movies, they wouldn't be able to keep on making movies for much longer. In crisis, the hays office saw a need to do a major rebranding. They began by hiring jason joy, a colonel who had worked in public relations at the war department, to function as a leas onto help studios conform to each state's censorship regulations before films even went into production. Joy also developed ist of over 30 rules, which he called the donts and be careful. It suggestedth fill makers omit all depictions