Chapter 3 Creating an Opportunity Hypothesis - The Product Book
The Product Podcast
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How to Use Survey Data to Find Opportunities
If a customer isn't satisfied and tells you why, that's a potential source of an opportunity hypothesis. Internally, you should have a sense of how important each feature is to the product. If you create a grafft with customers satisfaction on the axis, increasing feature importance on the x axis, and a y equals x line, you'll easily spot opportunities.
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