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Bad Vibes v. Good Results. Lynn Vavreck on the ’22 Midterms

Offline with Jon Favreau

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What's the Difference Between Persuasion and Mobilization?

Every voter is a persuasion target. Part of this is persuading someone to get off their couch and vote. I think the abortion ballot initiative in Kansas is a great example of this. Some of the ads that they ran in Kansas were like, you don't want another government mandate. And it turned out to be this very effective ad at turning out conservatives or Republicans who happen to be on this one issue still pro-choice.

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