212: Meta & Google Antitrust Cases, ChatGPT Memory Implications & Personalized AI Learning
Not Investment Advice
Navigating the Digital Ad Marketplace
In this chapter, the podcast explores the intricate world of ad exchanges, likening them to a stock market where advertisers buy and sell ad space. It discusses the evolution of programmatic buying, focusing on key acquisitions that have shaped the landscape of digital advertising and the implications of Google's market power amid antitrust scrutiny. Through personal experiences and reflections on inventory management, the chapter highlights the complexities and challenges that both publishers and advertisers face in optimizing revenue and maintaining brand integrity.
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