Start a Community or Your Own Personal Brand?

You need a point of view. Need to have something that you feel strongly about and y have a unique point of view on. Two, you find the subject matter expert that can deliver it. When it's your own personal brand. At you when it's your company,. You need to find this son who can be who's willing to go out there and give it a shot. Then i think both sydney and we all talk about this idea that when you start, all you're looking for is some initial positive signal. Soi be out when we canot refrain from doing that.