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Airbnb CEO Brian Chesky: Reimagining Travel’s Future
The Skift Travel Podcast
The Effect of the Pandemic on Marketing
Before the pandemic, Airbnb was spending hundreds of millions in performance marketing. Now it's less than 20%. The most important thing we actually do is PR; I want to shamelessly tell the story as much as possible. We don't even really do brand marketing. This is actually marketing a product that we call categories. And so you should turn on the chandelier and walk into a room.
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