Airbnb CEO Brian Chesky: Reimagining Travel’s Future
The Skift Travel Podcast
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The Effect of the Pandemic on Marketing
Before the pandemic, Airbnb was spending hundreds of millions in performance marketing. Now it's less than 20%. The most important thing we actually do is PR; I want to shamelessly tell the story as much as possible. We don't even really do brand marketing. This is actually marketing a product that we call categories. And so you should turn on the chandelier and walk into a room.
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