The Intelligence from The Economist cover image

Phase transition? Gaza’s shaky peace

The Intelligence from The Economist

CHAPTER

Behind Successful Brands and a Taste of Tradition

This chapter explores the key behind-the-scenes factors that fuel the success of brands like Aloe, Allbirds, and Skims, focusing on the impact of a strong business platform on sales and consumer experience. It also introduces a traditional fish fry dish from a famous restaurant chain, highlighting its cultural significance.

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