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How to Create an Inclusive Digital Experience

Banking Transformed with Jim Marous

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How Do You Address Lower Literacy Areas in Older Consumers?

As wev become more digitly post pendemic, and there are usur groups that we're cognizant of that have been impacted. There's lot more older customers digial technology that had been used before. And also maybe those with lower literagy. How have you addressed lower literacy areas in older consumers as segments that you have to get better communicate with? This has actually been a anarea focus for for us for many years. Like many financial organizations, our client base,. he obscuse towards the sixtian, an over segment.

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