The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business cover image

792: The Who, What, Why and How of My NEW Brand

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

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Exploring the Significance of Brand Identity and Rebranding

This chapter emphasizes the significance of creating a consistent brand identity through formal guidelines to maintain coherence across different platforms. The speaker shares insights on past experiences without a solid brand identity, the rationale for rebranding, and managing sub-brands with distinct color schemes.

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