S22E1 - Account-based marketing
unbillable hours - a podcast about better professional services marketing
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The Modern Playbook for Account-Based Marketing
Ashley: What's the modern playbook or definition if you want to give one? Florian: I like to keep it as simple as possible. The way I like to think about ABM is just marketing, but instead of focusing on your total addressable market, you're focusing on a very specific set of accounts. Ashley: It's always very important that you start with a good list and that you return to the list every single week.
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