064 | Nicola Olianas | Building a Category Beyond Trends | Fernet Branca & Carpano Antica Formula
The MAFFEO DRINKS Podcast
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Crafting Beverage Brands: Quality and Identity
This chapter explores the foundational debate of whether a beverage brand is primarily defined by its liquid or its branding. It underscores the importance of high-quality products in establishing a trustworthy brand identity while examining historical case studies that shaped marketing practices. The conversation also highlights the significance of versatility and storytelling in beverage innovation, advocating for a long-term vision rooted in quality and consumer relationships.
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