Navigating Plant-Based Innovations

This chapter features a special guest co-founder of a trailblazing plant-based meat company and discusses the development of their flagship products, Juicy Marbles. The hosts explore challenges in marketing plant-based foods amidst cultural biases, while emphasizing the importance of taste and consumer demographics. Personal anecdotes illuminate the evolving perceptions of food culture as the conversation examines the interplay between innovation and traditional eating habits.