2min chapter

Brave UX with Brendan Jarvis 🇺🇦 cover image

Andy Budd - Design Leadership is Poker not Chess

Brave UX with Brendan Jarvis 🇺🇦

CHAPTER

How to Screw in a Lightbulb

"We're trying to apply a set of rules to business that no one else is playing by and therefore we're getting a pretty poor result," he says. "It's not to say you shouldn't do research research is really important but sometimes you just have to go I've been asked to do a thing let's do it and let's see how it works because it's a hand of poker rather than a game of chess" He adds: "I'll tell you in six months time whether it's a lightbulb or not and then say you know you let them go that."

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