Crappy Customer Research Is Hurting Your Ecom Business (With Sarah Levinger)
The Andrew Faris Podcast
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Navigating Consumer Behavior in E-Commerce
This chapter explores the complexities of product development in relation to shifting consumer behaviors, particularly across different generations. It highlights the importance of understanding generational differences, personal life stages, and tailored marketing strategies to effectively connect with target audiences. Additionally, the conversation addresses the disparities in customer research resources between large brands and smaller eCommerce businesses, offering practical steps for enhancing customer insight.
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