Winners and Losers in the Next Generation of Artificial Intelligence
Marketing Against The Grain
00:00
AI's Transformative Role in Creativity and Marketing
This chapter examines the relationship between AI and human creativity in content creation, advocating for a 'machine first, humans second' strategy. It discusses the potential of AI tools to enhance writing efficiency, content quality, and even disrupt traditional search engine practices. The speakers also highlight the importance for marketers to adapt and upscale their skills to thrive in an evolving landscape shaped by AI innovations.
Transcript
Play full episode
