The past, present and future of nicotine addiction | Mitch Zeller
TED Health
00:00
The Cigarette Isn't a Product
Tobacco use was so incredibly normalized that, and this wasn't north carolina, virginia or kentucky. Philip morris in 19 72, the cigarette isn't a product, it's a package. The pack is a storage container for a day's supply of nicotine. 20 thousand 679 physicians say, luckies are less irritating your throat. Protection against irritation, against cough, we laugh. How did the industry respond? And how did they respond in this historically unregulated market place?
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