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How to Generate Interest Without Compromise Credibility
There is a tipping point and it happens. It's not like we're going to have a million followers here, right? We're lucky to get a thousand. And so the next thing Allison wanted me to talk about is, well, how do you generate that interest without compromising credibility? Because I have had people that do question some of this that we're doing here. Using your marketing and the data behind your marketing to support what you're doing, but recognizing again that it's a long term play.